Baierl Kia

LAST CHANCE: Win a Trip to See Pens vs. Flyers Live

2012-02-10T13:09:00.001-08:00

Hockey fans - You’re almost out of time! This weekend is your LAST CHANCE to enter to win airfare, hotel and two tickets to the Pittsburgh Penguins vs. Philadelphia Flyers game on February 18th. Baierl has always made car shopping easy – and now we’re making it easy to get you to the ice! Just fill out this short survey for your chance to win. Contest runs until 02/12/12.

2012 Total Cost of Ownership Awards

2012-02-09T13:54:00.001-08:00

While initial price is always a prime issue in any new-vehicle purchase decision, the ultimate "best deal" also entails factoring in a number of other significant elements that can have an equally meaningful impact on long-term out-of-pocket expenses. To help bring those big picture details into sharper focus, Kelley Blue Book, the world's most experienced and trusted automotive pricing organization, calculates and integrates data from eight different categories to come up with real-world bottom-line figure that allows for direct comparisons to be made over a five-year period. This year, we've decided to go one step beyond and formally recognize the best-in-class entries with our inaugural Kelley Blue Book 2012 Total Cost of Ownership Awards.

Best Brand: Kia

The overall brand winner of our Total Cost of Ownership honors is a relative newcomer to the U.S., Kia. The quiet little Korean carmaker has been progressing steadily in quality and sales, and is now seen as a strong bargain when it comes to ownership as well. Such stylish and fun-to-drive Kia offerings as the Optima, Sorento and Soul specialize in delivering the practical blessings of excellent fuel economy and inspired resale value.

Courtesy of Kelly Blue Books.

Kia Track’ster Concept teased again

2012-02-07T11:46:00.001-08:00

The South Korean based automaker Kia has recently released a new teaser image with the Track’ster Concept, ahead of its official debut at the 2012 Chicago Auto Show.

After the car manufacturer has placed the Track’ster Concept into the spotlights for the first time not more than a week ago, Kia has decided to tease the model again, this time with a real image and not just a sketch. According to the carmaker, the Kia Track’ster Concept has been created by the company’s California design studio and as you can see from the teaser image posted above, the model is coming with a ventilated rear bumper, dual exhaust and LED taillights.

More details on the Kia Track’ster are limited for now and the model won’t catch the production line but it’s expected to underpin future vehicles wearing the South Korean badge on them and this is also the company’s vision on the future. There’s no official word on the Kia Trac’ster Concept’s drivetrain and rumors say that the vehicle will be powered by the same Gamma Turbo GDI engine used in the Hyundai Veloster Turbo, so a total of around 200 horsepower are expected. The Kia Track’ster Concept will make its official debut at the 2012 Chicago Auto Show.

Courtesy of In Auto News.

Win a Trip to See Pens vs Flyers Live

2012-02-06T15:32:00.001-08:00

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Fans, this is the last week to enter for your chance to win airfare, hotel and two tickets to the Pittsburgh Penguins vs. Philadelphia Flyers game on February 18th. Contest runs until 02/12/12.

Click here to enter your submission.

Fashion with Compassion: Go Red for Women

2012-02-06T14:41:00.001-08:00

Thursday, February 9 | 6 p.m. – 8:30 p.m.
Fairmont Pittsburgh, downtown

Just three days until the "Fashion with Compassion" show! Baierl Fiat is sponsoring this "fun for a cause" community event. Tickets are $45 each or two for $80. 100% of the proceeds will go to Go Red for Women.

The event features a strolling fashion show with models from The Docherty Agency, live music, hors d'oeuvres, cocktails, fashion retailers and more.
For tickets, contact Wendy McCabe at the American Heart Association, 412-208-3559 or wendy.mccabe@heart.org

"A Dream Car. For Real Life."

2012-02-03T13:11:00.001-08:00

SPOILER ALERT: If you just hate waiting for the big day or for some reason you’re trapped under a rock and can't watch the Super Bowl in all of its glory…Here is a link to the expanded version of Kia's Super Bowl Commercial!

The 2012 Kia Optima Dream Machine

2012-02-02T13:37:00.001-08:00

For a limited time, Kia is offering a $25 Kia Visa Prepaid Card when you test drive a new 2012 Kia Optima. Click here to get your personalized certificate then stop in to Baierl Kia and take the wheel!

Baierl Kia eCoupon

2012-02-01T14:11:00.003-08:00

We'd like to say thank you to our amazing fans with this service coupon!

Baierl Kia eCoupon

2012-02-01T14:11:00.001-08:00

We'd like to say thank you to our amazing fans with this service coupon!

Win a Trip to See Pens vs Flyers Live

2012-01-30T14:13:00.001-08:00

Have you filled out this quick survey yet? Your submission automatically enters you to win airfare, hotel and two tickets to the Pittsburgh Penguins vs. Philadelphia Flyers game on February 18th. Contest runs until 02/12/12.

Groupon: “An Evening with Jon Faddis”

2012-01-27T14:41:00.001-08:00

Nothing can match the thrill of seeing a concert in-person, not even watching it on a high-definition Blu-Ray or listening to it on a high-definition parrot. Get out of your cage with today's Groupon deal to “An Evening with Jon Faddis”. The concert will take place at MCG Jazz, a concert hall sponsored by Baierl. Tickets are currently half-off at $28/each (a $57.50 value).

Kia Motors Dreams Up Super Bowl Commercial Starring Supermodel Adriana Lima, Rock Legends Mötley Crüe and MMA Fighter Chuck Liddell

2012-01-27T13:20:00.001-08:00

Super Bowl Teaser:

“Mr. Sandman” Brings a Dream to an Unsuspecting Couple in 60-Second Spot to Introduce New 2012 Optima Limited; Kia is First to Premiere Super Bowl Ad in Movie Theaters

“Drive the Dream” campaign’s soundtrack includes The Chordettes’ recording of “Mr. Sandman” and Mötley Crüe’s “Kickstart My Heart”
Noam Murro, director of the upcoming Warner Bros. and Legendary Pictures’ “300” prequel, helms fast-growing automaker’s Super Bowl ad for second consecutive year

IRVINE, Calif., January 25, 2012 /PRNewswire/ — Dreams have been a topic of speculation and interest throughout history, and Kia Motors America (KMA) is tapping into the idea of dreams revealing true desires in a new 60-second commercial set to air during the fourth quarter of Super Bowl XLVI. In the spot, titled “Drive the Dream,” the new 2012 Optima Limited races through a Gen X couple’s wildest thoughts as they sleep, including: Victoria’s Secret® Angel Adriana Lima waving the checkered flag at a speedway; an in-your-face Mötley Crüe concert; mixed martial arts legend Chuck Liddell battling in the ring; a heroine and hunk on horseback in a romance novel setting; champion bull rider Judd Leffew taming a bucking rhinoceros; and a fairy tale ending.

Kia returns to the big game for the third straight year with a fully integrated marketing campaign incorporating TV, cinema, digital, print, social media and in-dealership components. In a Super Bowl advertising first, the complete “Drive the Dream” ad will premiere on February 2 on more than 18,000 movie screens nationwide in National CineMedia’s FirstLook pre-show program before airing in the game. Kia also will run 15-second teaser ads featuring Adriana Lima on TV and in cinema beginning on January 27, while also leveraging the Twitter and Facebook channels of the spot's celebrity cast. A special expanded version of the ad will be available at YouTube.com/Kia beginning on February 2.

“With more than 100 million people watching the Super Bowl broadcast and millions more viewing content online around the world, Kia will once again deliver a memorable, one-of-a-kind campaign that entertains people before, during and after the game and leaves them wanting to see the Optima Limited fantasy again and again,” said Michael Sprague, vice president, marketing & communications, KMA. “We selected an eclectic group of celebrities and personalities for ‘Drive the Dream’ to enable us to tap into a diverse body of fan bases and leverage each talent’s expansive social media footprint.”

Created by David&Goliath, “Drive the Dream” opens with the familiar notes of The Chordettes’ “Mr. Sandman” as a real-life Mr. Sandman enters the bedroom of an unsuspecting young couple who are asleep. After being sprinkled with “Sweet Dreams” dust, the woman smiles and envisions herself on a horse with a romance novel-like hunk in a beautiful green meadow. Meanwhile, Mr. Sandman accidentally stumbles and spills his entire night’s dust supply on the man, launching an extreme dream sequence that begins with the roaring guitars of Mötley Crüe’s “Kickstart My Heart” and Adriana Lima waving a checkered flag as he blasts around a race track at night in a Snow White Pearl Optima Limited with thousands of bikini-clad fans cheering him on from the stands.

As he circles the track with Lima looking on adoringly, the dreaming driver receives nods of approval from the band as bursts of flames and fireworks surround their stage as well as Chuck Liddell, champion bull rider Judd Leffew, and a pair of lumberjacks sawing a massive submarine sandwich.

“Mötley Crüe had a blast doing the Kia commercial,” said bassist Nikki Sixx. “A hot model, a fast car, a pro fighter, pyrotechnics and rock n' roll...What's not to love?”

Much to the disbelief of Lima and drummer Tommy Lee, the high-octane dream turns into a fairy tale when the husband makes a conscious decision to drive the Optima Limited off the race track and into his wife’s fantasy to win her back from Prince Charming.

“After working with Kia for the Super Bowl last year I was drawn to work with the fast-growing brand again by the idea of exploring people’s ultimate fantasies in a fun and lighthearted way, and I am certain we have created a spot people will be talking about after the game,” said director, Noam Murro.

As part of the “Drive the Dream” campaign, beginning on Thursday, February 2 consumers can download a $25 pre-paid test drive voucher¹ at Kia.com that is redeemable after eligible consumers visit a Kia dealership and complete a test drive of any Optima model.

New for 2012², the Optima Limited adds a new level refinement to the premium technology, convenience and performance features found on Kia’s award-winning turbocharged Optima SX. In addition to head-turning design, class-leading horsepower and fuel efficiency and a class-exclusive panoramic sunroof, the Optima Limited offers elegant touches that modern drivers would expect to find in the car of their dreams, such as: unique design 18-inch wheels, high-grade Nappa leather seating, LED accent lights, chrome exterior accents and sporty red brake calipers.

Kia Motors is the one of the world’s fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality³ and the industry’s highest brand loyalty ranking⁴. Kia’s U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds the company’s two best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan⁵. Kia’s value and technology-laden 2012 model year lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

¹ Test drive offer is valid from 2/1/12 to 3/31/12. To be eligible, test-driver must be 18 years of age or older with a valid driver’s license. This offer is non-negotiable and non-transferable. One $25 Kia pre-paid voucher per household. See Kia.com for complete terms and conditions.
² Expected to be available in March 2012
³ Source: Automotive Lease Guide Spring 2011 Perceived Quality Study
⁴ Source: Experian Automotive Q2 2011 market analysis
⁵ Optima Hybrid is not built at KMMG

Courtesy of Kia Media.

The Open Drive - Kim Clijsters with Kia

2012-01-26T15:15:00.001-08:00

Have you been following the Australian Open? Check out the newest episode of the "Kia Open Drive" series with Kim Clijsters, answering your questions in the back of the All-New Kia Optima!

Fashion with Compassion

2012-01-25T15:08:00.001-08:00

When: Thursday, February 9th from 6-8:30pm

Where: Fairmont Pittsburgh, downtown

Baierl Fiat is sponsoring this "fun for a cause" community event. Tickets are $45 each or two for $80. 100% of the proceeds will go to Go Red for Women.

The event features a strolling fashion show with models from The Docherty Agency, live music, hors d'oeuvres, cocktails, fashion retailers and more. For tickets, contact Wendy McCabe at the American Heart Association, 412-208-3559 or wendy.mccabe@heart.org

Two days until World of Wheels!

2012-01-25T14:50:00.001-08:00

Don't forget to stop in for free tickets to the World of Wheels event, which is starting in two days!

The three day event, hosted at the David L. Lawrence Convention Center, includes the 2012 Builder of The Year Exhibit, Pittsburgh’s TOP 10 presented by RPM Motorsports, Drag City USA Presented by Pittsburgh Raceway Park, and much more. See date-specific features below.

Friday, January 27th from 3pm-10pm
• Meguiar’s Car Care Tips - Heavy Duty Headlight Restoration
• Guest Appearance - Liz Cavalier from TV's "Swamp People"
• BMX Extreme Stunt Show

Saturday, January 28th from 11am-10pm
• Guest Appearances - Rey Mysterio (WWE Superstar) and Deena Nicole from TV's "Jersey Shore"
• Pinball Tournament
• Pittsburgh High Scrollers Pinstripe Charity Auction
• BMX Extreme Stunt Show

Sunday, January 29th from 11am-7pm
• Meguiar’s Car Care Tips - How to Choose the Right Product
• Guest Appearance - Billy the Exterminator
• Pittsburgh High Scrollers Pinstripe Charity Auction
• BMX Extreme Stunt Show

Only six more days to use your eCoupon!

2012-01-25T12:56:00.001-08:00

Hey fans! Don't forget to take advantage of our special eCoupon - just for you. This 10 for $10 coupon expires on the 31st.

Kia Motors USA to premiere Super Bowl ad in theaters

2012-01-24T14:04:00.001-08:00

The Super Bowl has become television's biggest stage. Within days, Kia Motors USA will begin touting its Super Bowl commercial on big screens.

To kick off its football championship advertising campaign, Kia Motors will release a teaser trailer for its upcoming Super Bowl commercial in 18,000 movie theaters, beginning Jan. 27. Then, four days before the big Feb. 5 game, the car company will introduce the full-length 60-second commercial, called "Drive the Dream," on the same 18,000 screens.

It is believed to be the first time a Super Bowl commercial will premiere in movie theaters.

The move by Kia is part of a growing trend by marketers to give sneak peaks or unveil their entire ads before the Super Bowl to get a jump on competitors and gain traction in the increasingly important social media platforms.

"We are trying to continue to push the envelope,” Michael Sprague, vice president of marketing for Kia Motors America, said. “Consumers at the movies will start tweeting about the ad, and that should help us build momentum and awareness.”

Kia's Optima sedan ad -- created by the car company's longtime agency, David & Goliath of El Segundo -- features super model Adriana Lima, MMA fighter Chuck Liddell and the rock band Motley Crue. The concept for the commercial came during research sessions in which a consumer on a panel said the Optima was his dream car, said David Angelo, chief executive of David & Goliath.

Kia doesn’t think the early release will spoil the freshness of the ad, which will make its television debut during the Feb. 5 championship game broadcast by NBC.

“Every year, the Super Bowl audience grows. And if we can tap 5 to 10 million people who see it early, there will still be 100 million people who haven’t seen it when it breaks during the Super Bowl,” Sprague said. “We are simply trying to create the buzz and get people talking.”

The Kia ad will be distributed in theaters by National CineMedia, which describes itself as the largest in-theater network in North America. The company -- a joint venture between AMC, Regal and Cinemark -- also programs sporting events and concerts.

The Super Bowl ad stakes are increasingly high. This year, companies are paying NBC an average of $3.5 million for a 30-second spot, and more than $6 million for a 60-second spot.

Courtesy of the LA Times.

Thank you to the author of this wonderful 5-star review!

2012-01-24T10:07:00.001-08:00

"Outstanding purchasing experience. The whole management team pulled together and offered me a great deal upfront. They went all in right off the bat to earn my business. There wasn't any ... "let me go back to the boss with your counter offer." From the start they were knowledgeable and helpful. My last car purchasing experience took near 2 hours until I was able to drive away. Baierl Kia had everything ready to go from the time I walked in to purchase the car, the financing was already done and paperwork ready to sign. Thank you to Rich, Craig and Jason for getting this deal together for me. I intend to give you more business next time I need a car!" -Matt

Win a Trip to See Pens vs Flyers Live

2012-01-23T16:20:00.001-08:00

Would you like to win airfare, hotel and two tickets to the Pittsburgh Penguins vs. Philadelphia Flyers game on February 18th? Baierl has always made car shopping easy – and now we’re making it easy to get you to the ice! Just fill out this short survey for your chance to win.

Packed with so many features, the Kia Rio has something for everyone!

2012-01-19T16:05:00.001-08:00

Visit Baierl Kia to pick up your FREE tickets for the 51st annual World of Wheels car show.

2012-01-18T15:10:00.001-08:00

Don't forget to stop in to Baierl Kia for free tickets to the World of Wheels event. See below to learn more and hurry in to get your tickets before they're gone.

Friday, January 27th from 3pm-10pm
• Meguiar’s Car Care Tips - Heavy Duty Headlight Restoration
• Guest Appearance - Liz Cavalier from TV's "Swamp People"
• BMX Extreme Stunt Show

2012 Kia Rio 5-Door Named "Subcompact Car of the Year" By FAMA's "Mujeres Al Volante"

2012-01-17T14:19:00.001-08:00

All-New Hatchback Recognized for Standout Combination of Safety Features, Fun-to-Drive Performance and Tremendous Value

State-of-the-art powertrain delivers class-leading horsepower and fuel economy of up to 40 miles per gallon on the highway

Rio incorporates a host of eco-friendly features and 85 percent of its materials are recyclable at the end of the vehicle's lifespan

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IRVINE, Calif., January 12, 2012 - Adding another feather to its cap, Kia Motors America's (KMA) all-new 2012 Rio 5-door has been named one of the top five cars of the year by FAMA's "Mujeres Al Volante." FAMA is a leading modern lifestyle magazine in Spanish, and the Mujeres Al Volante awards honor vehicles that meet the priorities of U.S. Hispanic women when considering a new vehicle. The Rio 5-door was recognized for its long list of standard safety features, modern amenities, outstanding fuel economy, strong family appeal and world-class design.

"The 'Subcompact of the Year' award for the all-new Rio 5-door from Mujeres Al Volante is the latest example of the impact the Kia brand is having in the U.S. market with unprecedented growth and an exciting lineup of vehicles that deliver cutting-edge technology, eye-catching design and class-leading fuel economy," said Michael Sprague, vice president of marketing & communications, KMA. "Kia is one of the fastest growing car companies in the U.S.³, and vehicles such as the Rio 5-door continue to raise awareness, perception and consideration for the brand by attracting new, style-conscious consumers to our showrooms."

The Rio 5-door's innovative green technology and features also impressed the Mujeres Al Volante editors. In addition to being the first in the segment to offer the fuel-saving Idle Stop and Go (ISG) technology (available later this year), the Rio 5-door's seat foam material is made from 100-percent biodegradable and non-toxic castor oil, which reduces the use of petroleum-based products. At the end of its lifespan, 85 percent of the all-new Rio's materials are recyclable.

"The Rio 5-door has exceeded our expectations, and we think it's in the top of its class when it comes to appealing to Hispanic women," said Ileana Muniz, editor-in-chief of FAMA's Autos Mujeres Al Volante. "On top of its outstanding design, the Rio 5-door handles well and is environmentally friendly with 40 MPG and ISG technology."

About the 2012 Rio
Available in three trims – LX, EX and SX – the eco-friendly 2012 Rio is available with a 1.6-liter Gasoline Direct Injection (GDI) four-cylinder with the option of either a six-speed manual transmission (LX only) or efficient six-speed automatic. One of only two vehicles in the segment to offer a GDI engine, the 2012 Rio provides an inviting combination of power and fuel efficiency, achieving standard class-leading 138 horsepower⁴ while maintaining a standard class-leading⁵ fuel economy rating of 30/40 mpg (city/highway).

Kia's Unprecedented Growth
Kia Motors is the one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality⁶ and the industry's highest brand loyalty ranking⁷. Kia's U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds the company's two best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan⁸. Kia's value and technology-laden 2012 model year lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

Courtesy of Kia Media.

Is it time to get your car serviced?

2012-01-16T14:40:00.001-08:00

Regular maintenance is critical to ensure the longevity of your car. At Baierl Kia, we can assist you with these services at a great price. Present this coupon for $2.00 off the regular price of a lube, oil, and filter change.

Go in the Snow 4x4 & AWD Event

2012-01-13T14:26:00.003-08:00

The snow is finally here! Take advantage of our Go in the Snow event for great deals on the cars to take you where you want to go. Hurry in - These prices below are only valid through January 16th!

Brand New 2012 AWD Kia Sorento starting at $24,388!

and

Used Car Specials

2010 Mercedes GLK-Class Orginial Sale Price - $33,988

GO IN THE SNOW Price - $32,988

2009 Nissan Murano Orginial Sale Price - $22,988

GO IN THE SNOW Price - $21,988

2009 Kia Borrego Orginial Sale Price - $23,488

GO IN THE SNOW Price - $20,788

Click here to see more.

PA State Safety & Emission Inspection Coupon

2012-01-12T15:49:00.001-08:00

Is it time to get your vehicle inspected? Bring in this coupon and receive $5.00 off!